LECTURE: Cinema and Consumer Society (or who consumes who)

November 19, 2015
in Category: cinedays2015, Additional Program
1101 2
LECTURE: Cinema and Consumer Society (or who consumes who)
19. 11. | 12:00 | Pocket Cinema 

Sali Saliji
He was born in 1972 in Banica, near Gostivar, Macedonia. He finished primary and high school in Prijepolje, Serbia. In the 1990’s he studies law in Sarajevo, but he leaves due to the Bosnian war. From 1992-94 he continues at law studies in Skopje, Macedonia. In 1994 he starts studying at the Faculty of Fine Arts in Izmir, Turkey, University Dokuz Eulul. In 1999 he starts teaching at the Filmmaking Department. Completes his MA on the topic “Relations between the human psychology and film in former Yugoslavia”. He finishes his PhD in 2007 with a thesis on “A Presentation of the human body in film, in the time of Consumer Society (since 1980)”. He is a professor at the Film Department. He teaches: Filmmaking, Film Genre and mise en scene, VideoArt, Experimental film, Digital culture and East European Cinema.
He has directed numerous theatre plays, short films, documentaries, advertising films and videos. He is a coordinator and a member of the Izmir International Festival and the Izmir Mediterranean Film Festival.

Cinema and Consumer Society (or who consumes who)
“Body” firstly became a significant research topic in sociology in the early 1980s. Highly popular films, in which “body” plays a considerable role, such as “Blade Runner”, “Terminator”, “Robocop”, “Body Heat” in the same years; “Basic Instinct”, “Boxing Helena”, “Matrix”, “eXistenZ”, “S1m0ne”, “Silence of the Lambs”,“Se7en”, “Fight Club” and in the later years, contemporaries such as “The Passion of the Christ” were shot. In the context of Consumer Society, there is a perfect correspondence between the “body” which is a topic in sociology and the “body” which has been presented in the cinema. Although there are qualitative differences in terms of both the cinematographic narration and the content between the films we’re mentioning and other with similar subjects, the most common point is that “body” which is a product of Consumer Society has been presented in different ways. Therefore, we have the opportunity to go through the historical data of “body” in the West, and as a result of this to compare the “body” that is related to Consumer Society and to the ancestral “body”. Since the topic being studied in this thesis is “body” in the context of the Consumer Society, we limit the research field to the western societies. The main reason for this is that the Consumer Society is a phenomenon inclusive to the Western societies. And the “body” that has been presented via cinema was created by the Consumer Society itself, so it has been in function and mediation of the Consumer Society. The diverse figural presentation of the “body” in the cinema does not vary this conclusion. Consequently, the “body” we’re studying in the context of Consumer Society in cinema is mostly being generated by the system and thus serves the interests of the system.